INULTRA LAUNCHES ON FREEBOX 4K IN FRANCE
Viewers in France Can Now Watch The Leading Millennial Content in Ultra High Definition
September 6, 2022
(Amsterdam– 4th September 2022) Insight TV, the global millennial-focused channel operator and content producer, today announced it has partnered with one of France's major telecom operator, Free, and will be the first provider in Europe to launch INULTRA, Insight TV’s flagship UHD HDR channel, since its rebrand.
Viewers to Free in France can now access leading Millennial and Gen-Z lifestyle content from Insight TV, and will be able to watch popular fan favourites: Squad Goals - Dorking Till I Die, A Simple Path, Tomorrowland Winter 2022, Supercar Blondie, Travel with a Goat, and many more in ultra high definition and high dynamic range (UHD/HDR).
Insight TV's passionate millennial and Gen-Z target community accounts for over 40% France’s population. Insight TV continues to grow its footprint, on more than 175 platforms spanning linear, digital, FAST, social media, and SVOD.
Rian Bester, Chief Executive Officer, Insight TV
Insight TV is extremely excited to add France to our constantly growing global coverage. As one of the biggest markets in Europe, it is a proud step for us to bring our total number of countries where viewers can enjoy our channel to 54. It is extra special to take this momentous step on the top tier platform of Free. We look forward to a long and prosperous partnership.
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About Free
Free – the inventor of the world’s first triple-play box – is a Fixed and Mobile Ultra-Fast Broadband operator in France, standing out for its innovative, straightforward and attractive offerings. At end-June 2022, it had 20.9 million BtoC subscribers (13.9 million Mobile subscribers and 7 million Fixed subscribers). Free is a subsidiary of the iliad Group, which was created in France in the early 1990s and now also operates in Italy under the iliad brand and in Poland under the Play brand. In March 2021, the iliad Group launched its BtoB business in France under the Free Pro brand.