INSIGHT TV and Bolt+ Forge Partnership to Redefine Digital Entertainment
Global millennial media operator launches two interactive FAST channels on the Bolt+ social TV platform.
February 15, 2024
.png "INSIGHT TV and Bolt+ Forge Partnership for two FAST channels")
(15th February 2024 – Amsterdam) Insight TV, the leading millennial-focused global channel operator and content producer, proudly announces a collaboration with Bolt Global and its pioneering social TV platform, Bolt+. This innovative partnership marks a leap forward in the convergence of FAST technology and interactive entertainment with INSIGHT TV’s channels now available via streaming and digital delivery to Bolt+ audiences worldwide.
The inaugural distribution deal will see two FAST channels– INTROUBLE (sports and action) and INWONDER (science and technology) debut on the platform, enriching the Bolt+ portfolio and expanding access to compelling, story-driven content for viewers across the US, UK, and Australia.
Natalie Boot, Global VP of FAST, INSIGHT TV.
“We are delighted to join forces with Bolt+, this collaboration signifies our shared commitment to innovation and audience engagement, and introduces our captivating and original content to new audiences through Bolt+'s dynamic platform. We are excited to be a part of Bolt+’s efforts to redefine the future of digital entertainment.
INTROUBLE viewers can enjoy content such as Graveyard Carz, Breakthrough: Women Changing the Game, Dropped, and Extreme-E races, while INWONDER delivers Ancient Engineering, World of Bridges, and Nigel Latta Blows Things Up.
Jamal Hassim CEO of Bolt Global
"At Bolt+, we’re creating a social environment on television for our channel and advertising partners to develop deeper engagement with their viewers. Bolt+ supports our content partners with engagement tools such as live chat, viewer donations, a built-in social media platform, rewards and promotional material so that the traditional “lean back” viewer experience becomes a “lean forward” one. This is the future of TV and live streaming.”
INSIGHT TV's hugely popular channels bring another dimension to the slate of content genres that are already live on Bolt+. The platform’s social features will enable fans of the INTROUBLE and INWONDER channels to chat in real-time with, and about, the shows they love.
Whether on TV, mobile or web, they can interact with their favourite shows, with the content producers, the stars, with INSIGHT TV, and with each other. Advertisers within the channels will see a much bigger impact from their advertising dollars through the ability to directly engage with, and reward INSIGHT TV viewers for their participation.
Selection of Images from Graveyard Carz, Breakthrough: Women Changing the Game, Dropped, Ancient Engineering, and Proof of Concept
---ENDS---
EXTREME-E Desert X PRIX promo for INTROUBLE
Ancient Engineering promo for INWONDER
Get ready for an action-packed journey through the world of motors, sports, survival, and more! Go beyond the excitement with behind-the-scenes shows, elite survival professionals, and champion athletes. Thrill-seekers, sports fans, auto-enthusiasts - all are welcome at INTROUBLE!
INWONDER is your ultimate destination for mind-bending science, cutting-edge technologies, and intergalactic expeditions. Blurring the lines between learning and entertainment with thrilling science experiments, A.I, futuristic perspectives, space explorations, and the secrets of our own planet. ignite your curiosity with INWONDER, your gateway to the extraordinary.
CONTACT
For more information, please contact Darren Newman, Global Marketing and Communications Manager.
About INSIGHT TV
Based in Amsterdam, Insight TV is the leading Millennial and Gen-Z global broadcaster, distributor, and channel operator, and is available on over 179 platforms, across 56 Countries, in 12 languages. Focussed on real life, story-driven content across multiple genres and verticals. Insight TV aims to inspire and represent global audiences with a universal appeal. With offices in Amsterdam, New York, LA, London, Dubai, and Beijing, Insight TV has a global reach, influence and resources. Insight TV’s linear flagship channels include: INULTRA (4K UHD) and INPLUS (HD). as well as a suite of digital channels that include, INFAST (Lifestyle), INTROUBLE (Sports & Lifestyle), INWONDER (Science & Technology), INWILD (Nature & Wildlife co-venture with Off the Fence), and INTRAVEL (Travel & Lifestyle). Insight TV partners and works with the biggest brands and media in the world including: Red Bull, BBC, G2, Vice, BT Sport, Monster, Vans, Samsung, LG, and others to co-produce series filmed around the world. All content is filmed in vivid 4K UHD HDR and is available both in 4K UHD and HD to MVPDs, OTT, and mobile video platforms and our SVOD platform, IN.TV, that can be seen at watch.insight.tv.
About Bolt Global
Bolt Global is pioneering the future of media with Social Television (Social TV), the next evolution of broadcast, linear TV and live streams. Founded in 2017, Bolt Global envisions a future where content owners, live streamers and brands can engage with their audiences in real time.
Through their transformative, immersive entertainment platform Bolt+, they are redefining engagement on television by enabling audiences to participate in shows as they happen. This allows for new standards of content monetization and value creation around television content intellectual property.
