INSIGHT TV and Monster Energy Collaborate for New Branded Block “Monster Hour”
Insight TV’s Action Sports Channel - INTROUBLE, Has Launched the Monster Hour worldwide.
November 30, 2022
(28th November 2022 – Amsterdam) Insight TV, the leading global millennial and gen-z broadcaster, distributor and channel operator, announces today the launch of Monster Hour, a branded block on INTROUBLE (Insight TV’s Action & Sports Channel) collaboration with Monster Energy.
Initially, Monster Hour, will comprise content drawn from Monster Energy’s substantial roster of action sports athletes spanning multiple sports including: Mountain Biking, Snowboarding, and Skateboarding. The Monster Hour will feature some of the best pro athletes on the planet that include Sam Pilgrim and Theo Ergansen (mountain bikes), Justin Somneer (skateboarding), Rene Rinkangas (snowboarding), and more.
Monster Hour episodes will feature different athletes, action sports, and adventures, from all corners of the world: including locations like London, Berlin, the Canary Islands, Cape Town, and Paris. It will also feature content from some of the world’s biggest action sport competitions like the X-Games, Darkfest and the Audi Nines to name a few.
The Monster Hour will be available on INTROUBLE worldwide which can be found on major platforms including Samsung TV Plus, Rakuten, SportsTribal, and most recently Plex.
Natalie Boot, VP of Media Sales - Insight TV.
I believe some great content partnerships are just meant to happen, and this is one of them. Teaming up with Monster, one of the world’s most well known brands for action sports, is a perfect fit for INTROUBLE (Insight TV’s Action and Sports channel). In addition to our presence on platforms around the world, we also have well over 5 million INTROUBLE social media followers which makes us an attractive proposition for brands'. We look forward to a long and fruitful partnership with the great team at Monster.
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