INSIGHT TV Launches Shoppable TV – Shoppable TV partnership with Edge Video AI
+ QVC Joins as Official Shopping Partner on INTRAVEL
March 5, 2025
(05 March 2024 – AMSTERDAM) Insight TV, and Edge Video AI are proud to announce the official launch of the Shoppable TV Web Store, commencing with INTRAVEL channel in the UK. Powered by Edge Video AI, this marks a groundbreaking step in bringing real-time shopping innovation to the broadcasting industry.
Shoppable TV transforms passive viewing into an interactive shopping experience, allowing audiences to instantly purchase products, experiences, and destinations they see on-screen. By simply scanning a QR code, viewers can explore and shop curated items without leaving their content—bringing the future of video commerce to life.
Pioneering a New Retail Experience
Shoppable TV is now live, launching with QVC as its first retail partner, alongside leading vendors such as Viator for tickets and Hotelbeds.com for hotel bookings - offering UK audiences access to over 4 million products.
Joe Ward, CEO of Edge Video AI, commented:
"This marks a turning point for the media and retail industries. By integrating AI-driven real-time shopping with premium video content, we’re redefining how audiences engage with entertainment. The next time you see the QR code, simply scan and experience the future of shopping—it’s that seamless."
Viktoriia Tkachenko, CEO of INSIGHT TV, added:
"At INTRAVEL, we are dedicated to bringing audiences closer to the world through immersive storytelling. Shoppable TV takes this a step further—allowing viewers to instantly act on their inspiration, whether that means purchasing a product or booking their next adventure."
Kieran Knight, Senior Manager | QVC+ Streaming Service & Broadcast Distribution, said:
"Shoppable TV represents the next evolution of home shopping. This technology bridges the gap between content and commerce, making it easier than ever for consumers to discover and purchase products in a truly interactive way."
Seamless Integration, Unparalleled Engagement
Shoppable TV is designed for effortless integration across multiple platforms:
- 📺 On TV: Viewers can scan an on-screen QR code to shop instantly.
- 💻 On Web: A dedicated platform offers a seamless browsing and purchasing experience.
- 🛍 AI-Powered Personalization: Smart product recommendations ensure viewers find exactly what they need in seconds.
The Future of Shopping is Here
With Shoppable TV now live, Edge Video AI and INTRAVEL are leading the way in transforming how audiences interact with content. As this innovation continues to evolve, the question for brands is clear: Are you in our database yet?
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About Edge Video AI
Edge Video AI is pioneering real-time, AI-powered video commerce solutions that enhance audience engagement and drive the future of interactive entertainment.
📩 For media inquiries, please contact: support@edgevideo.ai
🌍 Learn more: www.edgevideo.ai
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About INSIGHT TV
Based in Amsterdam, Insight TV is the leading Millennial and Gen-Z global broadcaster, distributor, and channel operator, and is available on over 182 platforms, across 56 Countries, in 12 languages. Focussed on real life, story-driven content across multiple genres and verticals. Insight TV aims to inspire and represent global audiences with a universal appeal. With offices in Amsterdam, New York, LA, London, Dubai, and Beijing, Insight TV has a global reach, influence and resources. Insight TV’s linear flagship channels include: INULTRA (4K UHD) and INPLUS (HD). as well as a suite of digital channels that include, INFAST (Lifestyle), INTROUBLE (Action & Sports), INWONDER (Science & Technology), INWILD (Nature & Wildlife co-venture with Off the Fence), and INTRAVEL (Travel & Lifestyle). Insight TV partners and works with the biggest brands and media in the world including: Red Bull, BBC, G2, Vice, BT Sport, Monster, Vans, Samsung, LG, and others to co-produce series filmed around the world. All content is filmed in vivid 4K UHD HDR and is available both in 4K UHD and HD to MVPDs, OTT, and mobile video platforms and our SVOD platform, IN.TV, that can be seen at in.tv
