INSIGHT TV PARTNERS WITH CGTN AND JOIIN ON GLOBAL CULINARY DOCUMENTARY SERIES SWEET PLANET
Insight TV Hosts “Sweet Planet” Launch Event at Mauritshuis Museum
March 28, 2024
(The Hague – MARCH 27) At a series launch event held today at the Mauritshuis Museum in The Hague, leading millennial-focused global channel operator Insight TV, Netherlands-based production company JOIIN, and CGTN (China Global Television Network) celebrated the completion of their co-production: the globe-trotting culinary documentary series Sweet Planet. Among those in attendance at the event were Insight TV CEO Rian Bester and senior members of the Insight TV executive and production teams, JOIIN series producers, and guest of honor Qian Fang, Director of Programme Department of CGTN Europe, and esteemed guest of honor, Cai Renjun, Minister-Counselor at the Chinese Embassy in the Netherlands.
Mauritshuis Event Photos
Sweet Planet is a six-part, visually stunning series that takes viewers around the world to explore the culinary and cultural impact of sugar in cooking and food rituals. It will premiere on CGTN on March 29. A trailer of the series can be viewed here.
Sweet Planet to Premiere Across China on CGTN on March 29
Sweet Planet travels to different countries and remote corners of world to uncover sweet treats that have developed in diverse regions to satiate appetites and emotional needs over the centuries. In each episode, viewers will be introduced to not only the sweet creations themselves, but the stories of the local chefs, farmers, and artisans behind these delectable delicacies. Episodes include:
- “The Sweetness of Nature” - The origin of sweetness lies in nature’s fruits and plants. This episode explores everything from Iceland's Reykjanes salt to China’s Xinjiang grapes to the natural brewing of Dutch mead. It celebrates nature's diversity in sweetness, highlighting nature as the ultimate brewer and inviting us to savor life's pure delights.
- “Sweetness in the Family” - This episode looks at the crafts and recipes passed down through the generations. From the ancient sweet shops of Copenhagen to the maple sugar shacks of Canada to the taro paste of Fuzhou, we witness how food transcends its taste to become a symbol of cultural identity and family legacy.
- “The Collision of Sweetness” - Sweet flavors often blend with others to create rich, new food cultures. This episode looks at the sweet and sour Squirrel Mandarin Fish of Suzhou, China and Pakistan’s traditional gulab jamun sweets.
- “The Creation of Sweetness” - Contemporary chefs create forms of sweetness with frivolity and craftsmanship. This episode features a pastry maker and cake master from Beijing, China who crafts exquisite desserts and pastries drawing inspiration from ancient palace traditions and rich folklore; sweet desserts in Ushuaia, Argentina, the farthest town on the South American continent and the closest to Antarctica; and the rice wine made from Yunnan rose brown sugar and draws inspiration from local flavors.
- “The Migration of Sweetness” - Sweetness transcends borders, melding into local traditions and unique cuisines. The Peter Pan Donut, cherished for 70 years and now guided by Greek descendant Christos since 1993, champions the craft of handmade pastries amidst fast-food culture, earning enduring customer loyalty. The narrative continues with a hot apple dessert, inspired by a grandmother's kitchen in a Macau migrant family, and a young Italian woman gracefully managing a Chinese milk tea shop in the Netherlands, highlighting the vibrant interplay of culinary heritage and innovation.
- “The Sweet Healing” - Under extreme circumstances and duress, humans seek out sweetness. This episode looks at China’s port town of Guangdong where hard-working fishermen take comfort in Sweet Soup and cookies during Chinese New Year, and West Africa where the Ivory Coast and Ghana - both major cocoa producers - play a crucial role in the global chocolate industry. It also visits Maharashtra, India where the Vasundhara Sugar Academy empowers women with sugarcane cultivation skills, showcasing how sweetness serves as a universal solace and symbol of resilience across diverse cultures.
Sweet Planet is not merely a documentary; it is a global sweet adventure, a feast for both the eyes and the palate,” said Tim Ye, CEO of JOIIN. “By exploring the dessert cultures and the human stories behind them from around the world, this documentary aims to build a bridge for cultural exchange through food; showcasing the charm of global multiculturalism.”
“We have enjoyed a growing, cooperative and mutually beneficial relationship with CGTN over recent years, but Sweet Planet takes our partnership to the next level,” said Rian Bester, CEO, Insight TV. “This co-production marks the start of a recurring series format that we are confident will be well received in China and across CGTN’s international feeds, but also on Insight TV channels around the globe.”
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Sweet Planet will be available to CGTN’s six channels, across 68 languages, with over 700 million viewers across the globe. It is also available on CGTN Digital, which is accessible via CGTN.com, CGTN mobile applications, YouTube, Facebook, Twitter, Weibo, and other social media platforms with over 600 million followers across the globe.
The series will also be available across the range of Insight TV’s global channels, reaching over 400+ million households in 56 countries, across 12 languages, as well as for license to additional channels and platforms around the world.
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About INSIGHT TV
Based in Amsterdam, Insight TV is the leading Millennial and Gen-Z global broadcaster, distributor, and channel operator, and is available on over 182 platforms, across 56 Countries, in 12 languages. Focussed on real life, story-driven content across multiple genres and verticals. Insight TV aims to inspire and represent global audiences with a universal appeal. With offices in Amsterdam, New York, LA, London, Dubai, and Beijing, Insight TV has a global reach, influence and resources. Insight TV’s linear flagship channels include: INULTRA (4K UHD) and INPLUS (HD). as well as a suite of digital channels that include, INFAST (Lifestyle), INTROUBLE (Action & Sports), INWONDER (Science & Technology), INWILD (Nature & Wildlife co-venture with Off the Fence), and INTRAVEL (Travel & Lifestyle). Insight TV partners and works with the biggest brands and media in the world including: Red Bull, BBC, G2, Vice, BT Sport, Monster, Vans, Samsung, LG, and others to co-produce series filmed around the world. All content is filmed in vivid 4K UHD HDR and is available both in 4K UHD and HD to MVPDs, OTT, and mobile video platforms and our SVOD platform, IN.TV, that can be seen at watch.insight.tv
About CGTN
China Global Television Network, or CGTN, is an international media organization launched on December 31, 2016. It aims to provide global audiences with accurate and timely news coverage, as well as rich audiovisual services promoting communication and understanding between China and the world and enhancing cultural exchanges and mutual trust between China and other countries.
Headquartered in Beijing, CGTN has three production centers located in Nairobi, Washington D.C., and London and all staffed with international professionals from around the world.
Adhering to the principles of objectivity, rationality, and balance in reporting, CGTN endeavors to present information from diverse perspectives.
CGTN, a pioneer of media convergence in China, delivers digital content through CGTN Digital, which is accessible via CGTN.com, CGTN mobile applications, YouTube, Facebook, Twitter, Weibo and other social media platforms.
About JOIIN
Headquartered in Amsterdam, under the wing of Zephyr Group in Amsterdam, Joiin is one of the most trustworthy go-to partners for content production and IP monetisation solutions in China and Europe. Our Creative Hub in Amsterdam together with BD & Operation Hub in Beijing, serves clients in Eurasian territory with a special focus in Greater China and South-east Asia. Joiin’s core business includes Content Production & Distribution, Global Creator Network and IP monetisation.
Joiin collaborates with professional content makers from over 120 countries to provide customised content solutions for advertisers and platforms. We also focus on crafting quality long-form content for the large consumer base of Gen Z. Representative works from our team in China include Bon Voyage (Docuseries, Tencent), Echo (Docuseries, Tencent News), True Kung-fu: A path to mastery(National Geographic, CICC) . Our major platform partners in China include Tencent Video, Youku, Bilibili, National Geographic, Discovery, CGTN, and CICC
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