Sam Thompson named Insight TV’s Global VP of Content Distribution

Reporting Directly to INSIGHT TV CEO Rian Bester

January 18, 2024

Sam Thompson, Global VP of Content Distribution

(18th January 2024 – Amsterdam) Insight TV, the leading Millennial-focused global channel operator, and content producer, announces the appointment of Sam Thompson as Insight TV’s Global VP of Content Distribution with immediate effect. Former LGI Media and Big Media executive Sam Thompson will report to Insight TV CEO Rian Bester.

Thompsons' appointment coincides with Insight TV's increasing focus on growing its catalog of titles for distribution. His remit is to identify new sales opportunities around the world, manage the existing sales team and bring in new content to add to the catalog. He is charged with expanding the efforts of Insight TV over the past 18 months to grow both its sales and its catalog of titles. Driving opportunities with new partners and building on the existing distribution success which has grown every year since the company was founded almost 10 years ago.

Over the past 18 months, Insight TV has been actively focused on growing its production and sales capacities including large scale projects like The Ride Life with Sung Kang, FAST ORIGINALS and titles with a third-party licensing focus including pre-buys and distribution pick ups. Working with producers around the world, including major companies in China, Insight TV has increased its catalog of titles for distribution by over 80 hours and is looking to increase this number again in 2024. At the same time, the company has developed key buyer relationships in every market from the US to New Zealand and has a unique reach in the Chinese market.

Thompson brings over 20 years of experience in content licensing and pre-sales along with numerous industry relationships to accelerate the company's efforts in this area and to continue to refine the strategy in the changing global media landscape.

Rian Bester, CEO, Insight TV

"We are excited to have Sam join the team to bolster our sales efforts and to continue our growing focus on adding third party titles to our own productions as we grow our catalog. His experience and network will help us rapidly expand our efforts and continue to outperform in a challenging and changing media landscape."

Sam Thompson,Global VP of Content Distribution, Insight TV

"Insight TV has built a solid sales business based on a unique expertise in the UHD HDR content space and has started on the journey to significantly increase its catalog volume which I am excited to be a part of growing further. I believe that 2024 will be a year where independent producers and distributors like Insight TV will see an increasing opportunity especially with scale and volume and the new titles that we will be adding to the catalog will help us continue to supply our buyer partners in the US, Europe, China and the rest of the world."